RITZBURO | REBRANDING

Rebranding of the Diamond Rock hotel in France with a focus
on photogenic design and creating a unique guest experience.
Tasks: marketing, redesign.
Solution:
After conducting market research, the RitzBuro team developed
a visual concept centered on textures, tactility, and the nature
of the region. The design works as an extension of the hotel’s
architecture and interiors, enhancing recognition and encouraging
guests and bloggers to create content within the space.
Carefully designed touchpoints in rooms and public areas
increase guest loyalty and boost the hotel’s popularity through
organic promotion driven by user-generated content.

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Carefully designed touchpoints in rooms and public areas increase guest loyalty and boost the hotel’s popularity through
organic promotion driven by user-generated content.

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Rebranding of the Diamond Rock hotel in France with a focus on photogenic design and creating a unique guest experience.
Tasks: marketing, redesign.
Solution: After conducting market research, the RitzBuro team developed a visual concept centered on textures, tactility,
and the nature of the region. The design works as an extension of the hotel’s architecture and interiors, enhancing
recognition and encouraging guests and bloggers to create content within the space.

DIAMOND ROCK / HOTEL (FRANCE)

Rebranding of Espresso Tecnica aimed at increasing brand
awareness, product value, and building an emotional
connection with the audience.
Tasks: marketing, redesign.
Solution:
After analyzing key challenges and business goals,
we repositioned the brand as a place that offers a curated
collection of experiences.
We developed a visual language that evokes emotional response
and trust through a friendly mascot and clean, minimalist design.
While preserving brand continuity (logo and colors), the updated
communication and warmer visual system helped build
a loyal community, increasing customer retention.
Photogenic touchpoints encourage guests to create content,
driving organic growth on social media.

We developed a visual language that evokes emotional response and trust through a friendly mascot and clean, minimalist
design. While preserving brand continuity (logo and colors), the updated communication and warmer visual system helped
build a loyal community, increasing customer retention. Photogenic touchpoints encourage guests to create content,
driving organic growth on social media.

Rebranding of Espresso Tecnica aimed at increasing brand awareness, product value, and building an emotional connection with the audience.
Tasks: marketing, redesign.
Solution:
After analyzing key challenges and business goals, we repositioned the brand as a place that offers a curated
collection of experiences.

ESPRESSO TECNICA / COFFEE SHOP (HONG KONG)

Rebranding of the Farfor flower shop to adapt it to a new location
and target audience.
Tasks: naming, marketing, redesign.
Solution:
Our team conducted a target audience analysis based on the
brand’s unique characteristics and its new location, and used
this to develop unique value propositions and positioning,
as well as a comprehensive brand system designed to support
the business’s goals. A visually striking facade became one
of the most photographed spots in the area.
Warm, emotional postcards encouraging reviews increased
conversion rates. A compelling brand story attracted local
residents of different age groups.

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A visually striking facade became one of the most photographed spots in the area.
Warm, emotional postcards encouraging reviews increased conversion rates. A compelling brand story attracted local
residents of different age groups.

View full project

Rebranding of the Farfor flower shop to adapt it to a new location and target audience.
Tasks: naming, marketing, redesign.
Solution:
Our team conducted a target audience analysis based on the brand’s unique characteristics and its new location,
and used this to develop unique value propositions and positioning, as well as a comprehensive brand system
designed to support the business’s goals.

FARFOR / FLOWER SHOP

Rebranding of the iconic English bar Nightjar with a focus
on increasing brand awareness and social media reach.
Tasks: marketing, redesign.
Solution:
Based on in-depth research, the RitzBuro team created a new
positioning and a compelling visual system that attracts new
guests while maintaining brand continuity.
A new merchandise line became part of the concept, helping
guests retain memories of their visit and increasing the average
check. Modern design solutions look highly photogenic on social
media, organically boosting engagement and reach.

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A new merchandise line became part of the concept, helping guests retain memories of their visit and increasing the average
check. Modern design solutions look highly photogenic on social media, organically boosting engagement and reach.

View full project

Rebranding of the iconic English bar Nightjar with a focus on increasing brand awareness and social media reach.
Tasks: marketing, redesign.
Solution:
Based on in-depth research, the RitzBuro team created a new positioning and a compelling visual system that
attracts new guests while maintaining brand continuity.

NIGHTJAR / BAR (UK)

Rebranding of the Skarsnuten hotel in Norway focused
on increasing recognition in social media and collaborations.
Tasks: marketing, redesign.
Solution:
After analyzing the current situation, we developed a new
concept based on the region’s nature and cultural identity.
This was expressed through natural materials, tactile textures,
and thematic visual content that enhances guests’ emotional
connection and creates memorable experiences.
A strong visual system and thoughtful positioning result
in a customer experience that encourages guests to return
again and again.

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A strong visual system and thoughtful positioning result in a customer experience that encourages guests to return
again and again.

View full project

Rebranding of the Skarsnuten hotel in Norway focused on increasing recognition in social media and collaborations.
Tasks: marketing, redesign.
Solution:
After analyzing the current situation, we developed a new concept based on the region’s nature and cultural identity.
This was expressed through natural materials, tactile textures, and thematic visual content that enhances guests’
emotional connection and creates memorable experiences.

SKARSNUTEN / HOTEL (NORWAY)